First, the original source and the ancient art of war [original] class to bribe, hit Mongolia also. [Original modern translation] with something similar to lure the enemy to fight against being deceived by the enemy. [Source] modern translation the story from the Tang Dynasty Scholars often serve as a catalyst to build Wu to visit lingyansi to the news, his first front wall Lingyansi the title poem: poem interest when Zhao longevity to this, see one unfinished poem, he later added, continued the poem is better than the previous two, so when people comment on the construction of the approach is often In stunning move on the Tiananmen Square Early in the morning, the capital of Tiananmen Square, flags flying, drums thunder, hundreds of people composed of pan drummers, yangko, stilts team's brilliant performances, attracted a lot of people stopped to watch, surrounded by a packed into Tiananmen Square the morning 0900 When Beijing's leaders and national authorities declared that people are surprised to see: more than a dozen large bright color balloons following a long trailing pieces of cloth, the breeze blowing, bright red pieces of cloth on the eye-catching characters Luohe Shineway mm Chinachem meat processing activities wish visiting Beijing success! first reported the news is reported this matter. position, with huge titles, enough to accommodate 3,000-word pages only published a 800-word news: the press is no longer The topic of debate for a long time, and now he was a ham from a factory in Henan conclusion of .8 5 of the It is worth mentioning that this is less than thousand words of essay also allotted a full 1,200-word comment, which is entitled is to spend one million yuan Xiling appliances to do full-page advertisement in the newspaper front page, the sensation is still continuing, this ad may be called the history of China's first successful public relations advertising case. KENT ads to be followed by television transmission tower in Wuhan , then letting advertising on the launch vehicle, while the appliances can be called after following the Xiling more sensational advertising planning activities, or in the Nanjing Yangtze River Bridge, this historic building on the advertising. Although this initiative is debated for a long time, but in the end be resolved, advertising success on the ground of the Nanjing Yangtze River Bridge, while the first ad into Tiananmen Square, the fait accompli Please tell the Chinese entrepreneurs in eleven and then dare! Tiananmen Square to will serve as a very successful business planning activities of public relations advertising and PR writing Chinese history, Chinese history of CI. Shuanghui launched largely due to the business of advertising and public relations activities has always attached great importance. It is reported that Shineway annual advertising spending of 20 million yuan. that you may not believe it, Shineway own Advertising invaded Tiananmen Square, just costly 12 million, and not activities will be held at the opening ceremony in Tiananmen Square, it has been brewing to create a sensation with the country's big news. Thus, , succeeded in winning approval by the relevant departments of Beijing when the leaders of the organizing committee who is also have to find the Tiananmen Square Committee, offer to buy heavily at the patch of land millions of dollars to advertise, but were politely refused; when the enterprise Shuanghui days, but we as the first one to eat crabs, which in itself is news, what we want is the sensation, meaning it produces far greater than the advertising itself has value hh purchase million to buy two red lanterns, which ho held, most people understand. only two lanterns, threw tens of millions, equivalent to a medium-sized investments, whether this is worth? Golden Eagle Group's why love red lanterns, red lanterns and lanterns led to what effect, become the lanterns after the auction the subject of attention. 3 early in Beijing, the tree has not sprouted from the west to the Summer Palace Spa, in the midst of wilderness in the morning mist, lightly through the out a large beautiful antique buildings and it is in Beijing, Ningbo Golden Eagle Group invested 500 million yuan to build the senior playground mm in Hua Baiting fish paradise. two big red lanterns hanging in the fluttering triumphantly completed yet gatehouse. perhaps the first time they hung in Tiananmen Square outside the place, people feel particularly special. lanterns for sale, has been a sensitive topic. Some people think that lanterns are part of Tiananmen Square, sold would be detrimental to national image Another view is that the lanterns have been retired, but as a valuable cultural monuments, the highly anticipated auction will be patriotism in the classroom. participate in the auction business enterprises are very competent, and did not become famous Golden Eagle Group lanterns new owner, unexpected results. people are surprised to find that: Golden Eagle is an emerging enterprise groups, the composition of an average of only 35 years old, but the operation of nearly hundreds of millions of assets. Biao Wu, president, financial background, in less than two years leading enterprises in the industrial, commercial, real estate, finance, tourism, media, and many other industries emerge. in Hua Baiting can be described as paradise fish, Zhejiang Province, the largest investment projects in Beijing. When a reporter asked why Biao Wu lanterns in love with this when he said: hang it in the garden door, so that overseas visitors. In addition, the ornate towers, black and white hut was built by the water, a southern landscape .1400 meters long veranda, one hundred court sets and glass pavilions, accompanied by the Chinese 5,000 years history of Chinese scroll paintings and 1080 surnames origins of stone, refreshing. red lanterns found a new home. Group bidding lanterns out of the park itself Hua Baiting Fish architectural style needs, but also for the protection of cultural relics, patriotic feelings and other reasons, but as a business, The effect of red lanterns, in addition to political, cultural, social, and economic. Golden Eagle Group to pay huge rewards in exchange for more. was just such an account: from January 9, China Guardian Auction Company to the media a pair of lanterns will be auctioned Tiananmen old news, to February 19 this lanterns auction date, there are 400-500 international media on the matter of reported if the planning. Shanghai want to buy a large steel mills, steel mills do not understand this because the creditworthiness of new customers resulting product did not sign the contract into. lanterns after the auction, , said nothing, immediately signed a contract. Golden Eagle Group intends to Beijing in the near future development, would like to set up headquarters in Beijing to find building helpless approved no new infrastructure projects recently, Beijing has a large joint-stock companies established good hands items because of lack of funds and delays in start, when I heard lanterns bidding companies have intention to cooperate, the two immediately negotiate desire to cooperate. lanterns to enable enterprises to market gained an unexpected advantage of its commercial value is self-evident. buy lanterns, the Golden Eagle Group received information that many are willing to cooperate. The most interesting is in Guangzhou, Shanghai and several high prestigious hotels, restaurants, red lanterns are willing to lease, offer for rent 30,000 yuan a day! If this calculation, David used this for purely commercial activities. insiders estimate, which is the only red lanterns into the private sector itself has a high economic value, after some years will be great value. red lanterns effects caused by the lanterns can be said that the wisdom of commercial competition and cultural level of expression of the results of business planning logistics properly. lanterns worth if bought on the low-cost but less than expected response, although the saving investment, but also means failure. the failure of investment business is not going to do, in fact, 'lanterns, part. warm service always promises mm strategic use of Cl in the public and establish a good low-cost corporate image, whether social or economic benefits, have made great achievements. cost-effectiveness, building from the newly opened daily sales $ 900,000 until the day Sales are more than 200 million, up 4.51 million yuan. to January 18, 1994 the first anniversary of the opening, annual sales of 5.8 billion, ranking sixth in the capital mall 10. social benefits, Blue Island gained high popularity and reputation, by all levels of leadership and community acclaim, becoming the capital of one of the people's favorite shopping center. import CI background 1993 years of China's socialist market's rapid economic development was also the year Deng Xiaoping, gradually became a market economy on track by a seller's market into a buyer's market, who will lure consumers, who will thrive. commercial development from the perspective of Beijing, Department Store, Xidan Market and other old market, is still glory diminished. After the Games, Beijing's rapid commercial development, with the Xidan Shopping Centre, Chang malls, Dorset and a number of new shopping centers opened to consumers in Beijing brought a fresh experience , so the concept of business in Beijing has been further updated to say, modern distribution business to business, guiding and shopping environment, services must have a change, to move closer to international standards. from their own conditions see, belonged to companies belonging to Blue Island Tower, in the multitude of strong cases, there are many adverse factors. Geographically, heading for the street did not form a network of business groups, also are second-class business district, and Wangfujing Street, Xidan area than the old business district is still lagging behind the competition in a considerable disadvantage from their own staff point of view, Blue Island Building 2 / 3 of workers with no commercial experience, the other 1 / 3 of workers in the past many small shops work, lack of experience in dry stores, compared with some new shopping centers, personnel status is not optimistic. In addition, Blue Island Building Lufthansa north, south Guiyou, Dorset, friendship, Longfu west, east, Xin Tai Building , so that the future development of Blue Island is facing a severe test. However, Chaoyang District, leadership and people are very concerned about the Blue Island, Blue Island hopes. Blue Island's construction and opening, embodied the Chaoyang District People's expectations the face of challenges and expectations, Blue Island Building decision-makers before the opening has been considering how competition foothold in the market, how to win. After much research, Blue Island who formed a consensus, it is the business depends on the development of unique, can come up with its own characteristics, can not take the others down the road in the big ideas under the premise of Blue Island to hire a number of commercial buildings with extensive experience in the retirement system leadership to form a consultancy, make plans for the Blue Island; the same time, colleges hired experts and scholars of business strategy for the Blue Island to provide advice in our joint efforts, the Blue Island Building, decided to import CI, the use of CI strategy, shaping the image of Blue Island to good image of the win in the competition. image- Blue Island Building into the CI strategy, defined as the basic colors blue, forming a store logo, flag shop, shop services, packaging supplies and other unified corporate visual identity system. Blue Island Building into CI's first name on the building is reflected in Blue Island. ; Blue Island, Blue Island man symbol of a broad mind, a symbol of Blue Island employees to give consumers the satisfaction of goods and warm service; sea island, hold endless treasures, Blue Island always indicates prosperity. Blue Island shop logo , tooling, and various office supplies, transport vehicles and others have Blue Island logo, blue and white logo that, while it also extend to the layout of merchandise, logo merchandise shop and elegant layout of the main colors to blue and white as main. Blue Island also designed with the environment and cultural atmosphere layout name when a customer enters the Blue Island, is feeling the first taste of life, culture, recreation, leisure and entertainment to enjoy the space on the first floor has a total Desk, large electronic screen exchanged greetings and warmth of color with a business culture oriented product introduction. salesman dressed in a blue uniform, clean and elegant, the discourse is full of culture, taste and conversation humane, are the children affectionately called ; Blue Wizard. Island image radiation, to the international. to industrialization, group, international forward. To achieve this goal, Blue Island Building from the manager to every employee will have no shame to say that the best efforts of their own. the opening eve of the Blue Island man yourself to eliminate hundreds of tons of construction waste, carry nearly one thousand tons of goods into the warehouse 6, and these not the slightest remuneration. these by what? Isle of workers when he said: spirit! br> values: for the cause and forging ahead to maximize the process of self-worth. business purpose: to explore people's sense of progress, to meet people's sense of accomplishment. corporate culture: the company will contribute to be respected,replica breitling watches, damage to business people will be condemned. business principles: Superior quality of goods, business to special win, win environment for elegant service to love to win, to win shopping, features full-win. Employees belief: to work in successful businesses glorious. of behavior: the needs of enterprises is our volunteer. service standards: a smile, sincere, quickly. opened at the beginning, people founded the Blue Island Blue Island Business News behavior-oriented. Blue Island man has created a store songs mm ; to shop you to the Blue Island . a series of affective service. mm hostesses to send warmth Blue Island Building in 1993, held in September and two months, Blue Island Building organized a guard of honor of Miss Manners, every Wednesday, 6 at the opening ceremony 10 minutes before the show. After the performance ended just to the building open, hostesses were all standing in front of the building to greet the customer, so that customers have not yet entered the building , Blue Island workers have accepted a tender. mm enthusiastic and thoughtful, see the truth Blue Island Building open-shelf sales rate of 70%, which is not only convenient for shopping, more important is to make customers feel at Blue Island is to be trusted and respected. it rains the weather, the main desk to Blue Island shopping for those customers without rain gear prepared with umbrellas, no IOUs, no deposit, desk comrades politely say: Shun the umbrella next time you bring back when. help solve the problem seems to respect family Blue Island Building the common good in the 1993 older workers to go to Blue Island and street building, for their flowers, souvenirs, to accompany them to visit the Blue Island, who also took the initiative for the mentally handicapped and disabled children donations received by the community. Blue Island from the opening at the beginning, regarding the use CI strategy, through a variety of measures to attract widespread community concern, industry established celebrities and journalists, This was very moving. building there are activities, they will have to please, and the obligation to perform. mm one hundred managers, experts, celebrities behind the counter 1993 September, taking into account the company's marketing activities too monotonous, are engaged in trade fairs, exhibition, Blue Island marketing and public relations activities to put together an organic, shopping and cultural festival held in this period, the Blue Island organized a one hundred managers, experts, celebrities behind the counter activities, Ms. Yue-Sai Kan has visited the Blue Island cosmetics counter for a beauty consultation and on-site signing copies of his book activities; Taiwan, actor Kou Shixun food market selling moon cake to these celebrities to attract thousands of spectators, the winter sales soared. mm br> Blue Island workers seriously, Blue Island consumers and communicate with each other, understand each other. mm to attract customers to participate in the essay and photo competition building for the community in the competition, customers were eager to participate. these activities to Blue Island's rapidly increasing popularity and reputation, but also to promote the Isle of improving economic and social benefits. attract a large number of guests using the ancient capital city of Kaifeng, Henan City is one of China's seven ancient capitals, especially in the Northern Song Dynasty, it had had a glorious history in the city center Longting Park Pan Yeung two built a fake lake 400 meters long, straight road north from the street looked far Longting hall can still be seen. Avenue on both sides of the buildings and low walls, richly ornamented, especially the street at the symmetry of the two turret thing, but showing the Song Dynasty architectural The beautiful and unique style. smart people make full use of the ancient capital of Henan elegance of the United States, according to their operating characteristics under the guise of hanging out, signs, plaques and couplets, all employees are imitation clothes to wear the Song Dynasty, according to Song mode of operation, engaged in commercial activities enable people to see the Song Dynasty 800 years ago, people's customs, very interesting. a step into the ; Laolangzhong Qi neatly arrayed eighteen weapons, commanding. shop at the top, a high iron hanging on the side of the yellow flag Qi Fan, embroidered patterns. sold by the store are the modern security equipment. security company set up of this equipment shop, skillfully taking , which itself profitable. modern life in the highly competitive fast-paced society, it is the envy of the ancients carefree carefree life. doing the trading on the use of people who building, the ancient architectural beauty and harmony of modern business activities together, not only increasing the tourist attractions, has brought high economic Tianjin famous antique architectural . companies to pay for the bridge became famous 1989, Hangzhou Bao Ling Co., Ltd. invested more than ten million the first to buy the Yan'an Road in the middle of the pedestrian bridge's name right, and the enterprise product The bridge is a trademark name Name Hangzhou monosodium glutamate factory right incurs $ 150,000 to buy huge amounts of money. this bustling section of the pedestrian bridge, except for the safety of pedestrians crossing the road outside, there has been a new layer of meaning: for the city construction and business change ride between the joint development of a mutually reinforcing bridge of friendship. monosodium glutamate factory and Hangzhou West Lake in Hangzhou Ling Co., Ltd. to spend huge sums of money to buy insurance name of the bridge's sense approach the one hand support the city's construction, people do a good thing, so that we blown away; the other hand, increases the visibility of the enterprise and enhance their product competitiveness in the market, which is actually more than spend money on television, on radio advertising to be much more worthwhile, because the sound and images are fleeting things, only the durability of the bridge can be as long as the bridge, the visibility of companies in, this money's worth. [Appreciation] is throwing bricks, lead to jade, which is a metaphor, all brick can mean quality time, low-value or small amount of things, relatively speaking, you can refer to all the high quality jade, high value or large things. published shallow, immature views, or literary and artistic works, leads to other people clever, perfect views, or work, often referred to as start a discussion. daily life, this phenomenon is very common, although proud of the believers talk some, or until the work of others to express their views, they turned a deaf ear,fake versace wallet, turn a blind eye vision, but they still claim that it is start a discussion. as a person seeking surgery, can not initiate the exchange ideas and information as gentle as , but a small profit seeking Italian decoy technique, looting operation, to seek surgery. bricks thrown out, designed and other jade, the jade to, use various means to take, or induced to take, or fraud, or clever take, or a variety of forcibly taking! Chu throw some of the remnants of the old and the class, so that soldiers had good twist, twist and then defeated soldiers, forced to sign the Covenant twist, can be said to initiate the plan for the military successful application. Modu, the Maxima and the best beauty tribe gave Lake tribe, tribal lake lure guard, the last merger Lake tribe, unification of all the Huns. Maxima and beauty, compared with a large tribe, like brick and jade, Mao Dun throw bricks, successfully achieved Yu. Sun Wanrong also know that throwing bricks can be the beauty of jade, used twice, two wins. glance, the military usually some text on the brick throwing gas, And they are genuine jade weapons to take. initiate technique also used in politics, throwing bricks a variety of ways, jade way normally take more than military force to be much more elegant, subtle and much more But much more often ruthless old saying: prostitution is not forced to fame and fortune, beauty and power, but only people know their own minds and ambitions, was to understand and support their ideals and aspirations. As a result, politicians who are pretending to be the confidant, who with magnificent words to induce have their own service, how clever and vicious! commercial activities, there are some patients this trick, plunder and to seek surgery patients as long as attention, can often be seen Award bargain-like activities, such as the sale of beverages, claiming that There is a bottle of what the prize, but even if you bought 10,000 bottles, also find that the prize turned out, the so-called award does not exist, only a few manufacturers tempting lure you in the language of money, which also initiate surgery! Some companies, known as funds of hundreds of millions, paid Chengpin officers, For candidates, the first application fee $ 20, thousands of people to register, no one actually employed; where the truth is that paid position is under the guise, is to throw the brick, they want to introduce registration fee is the jade, 10,000 registration, can receive 20 million, which is really non-profits with the sale!

 

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